How One Update Can Make An Entire App Community Go Nuts
The mobile app market has been raking in billions of dollars in revenue, and is steadily growing, raking in approximately 88.3 Billion U.S. dollars in 2017. Leading apps by number of downloads in 2017 included Facebook and Amazon.
With an average of 2.3 hours of active app usage by the average user, it is becoming significantly more difficult to retain your users interest and keep up with new trends, technology and user preferences.
Updating your app and giving it a facelift, as well as some technical Band-Aid’s might seem like the perfect solution to all these issues, yet has recently sparked increasingly negative feedback specifically in the case of some of the leading social media apps.
Most recently, the new Snapchat update and user interface has been in the spotlight and gaining a lot of backlash from disappointed users. Claiming the new layout is chaotic and overall not very user friendly. The criticism has even gone as far as a Change.com petition calling for the old Snapchat back, which has already gained over a million supporters. Additionally, Snapchat influencers and celebrities such as Kylie Jenner and Chrissy Teigen have voiced their personal as well as followers disappointment of the new app update, calling for the app to adjusted back to its previous feel. Due to all the public attention, Snapchat stocks have now plummeted and they have suffered a whooping 1.5 billion dollar loss in market value.
The question is, how can we better predict and analyze what kind of change and updates our users are longing for, and better test run new concepts? Do changes and updates always make sense or is it better not to take our users out of the comfort and familiarity of the app they interact with daily.